Help your team stay productive by defining and building efficient processes for your business. Zoho CRM can help you ensure that standards are followed while processes are executed. The best CRM technology in the world won’t do you any good if people aren’t willing or able to use it. Engage individuals from your different customer-facing departments and involve them in the implementation processes. Explain the benefits of a CRM system, showing how they will personally benefit from the new solution. Once you’ve got a complete picture of your business requirements and pain points, you’re in a better position to assess potential CRM solutions. Compare the features and functionality of various CRM systems, paying particular attention to aspects that align with your organization’s requirements and goals.
It’s also a great one-stop sitewide performance optimization tool, with internal linking features you can use to replace internal links, add links to keywords, and fix broken links en masse. I also like the Pages to Refresh feature, which suggests… pages that could use refreshingspecifically, pages that are almost ranking, could be split into multiple pages, or cannibalize keywords. Most SEO tools serve a single purpose and are designed to help with one specific area of your business or SEO. SEO tools sometimes have limits restricting their ability to scale up to the volume of keywords and pages an enterprise user might need. This means users will need to toggle between different tools and manually manipulate data from different sources in order to gain a holistic view of the true performance of your website content.
Artificial Intelligence (AI) enables platforms to do this at scale, while connecting applications through a uniified platforms makes workflows more efficient. At BrightEdge, DataMind powers multiple AI applications such as Insights and Copilot. Insights leverages AI to analyze all the data flowing through the platform to surface the most important ares to focus on, while Copilot leverages generative AI to assist in content creation. These assets work together to automate repetitive work and empower teams to scale in ways that wouldn’t be possible using standalone tools. Building quantifiable business cases is critical to help secure the resources necessary for organic search success. BrightEdge ContentIQ is an advanced site auditing solution that can support site crawls for millions of pages.
Maybe you’ll rely on operational CRM more than the others, that’s okay. You’re still going to need these four, in some capacity, to grow your business. If customers don’t feel they can trust your business, they typically aren’t willing to spend money with your business. They won’t be loyal, and they certainly won’t promote your business. This lack of trust makes everything harder and more expensive for your business. It took 130 days (4.2 months), on average, for them to close a single deal. In a few short months, their average time-to-close decreased to 62 days.
All this makes seoClarity by far the most expensive tool on this list, but also the most comprehensive. This tool isn’t for every company, but for those that can afford it, it effectively combines multiple SEO tool types into one platform. Since SEO tools can fall into distinct categories, nailing down what makes them great is a little complicated. To score them as objectively as possible, I reviewed dozens of products and whittled down a list of quality criteria that could apply to any category. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them. When I couldn’t, I looked to firsthand accounts from real users, software demos, aggregated reviews, and Reddit forums to fill in the blanks. This gets tricky when you consider how many types of software marketers use for specific aspects of SEO.
Like Exploding Topics, Google Trends gives you real-time information about trending topics. And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world. Whenever you’re writing content, it highlights any errors so that you can correct them. This feature shows you who recently linked to (and tweeted about) your competition. One of the best things about Similarweb is that it’s very easy to use and has a minimal learning curve. This could potentially increase your click-through rates by enticing users to click on your link.
If your CRM contains inaccurate and out-of-date information, any insights or decisions you make based on it will be flawed. For example, maybe you’re looking to shorten your sales cycle or increase revenue from existing customers. Having a clear destination in mind from the very beginning will ensure your CRM is set up according to your requirements. A mobile-friendly CRM means your reps can view the data they need on cellphones, tablets and laptops. You should also be able to record notes and attach them to specific customers and deals for future reference.
Part content management solution, part SEO auditor, part keyword research tool, it’s a unique product that does a little bit of a few different things. But one really distinctive feature is how it integrates content automation capabilities. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO. Integrations/Partnerships – Web marketing requires a full understanding of the impact of SEO on the outcome of the website. Toggling between SEO platform, web analytics, and Google Search Console or manually attempting to combine data in one place requires significant time and resources. BrightEdge’s SearchIQ technology allows you to pinpoint the ranking factors and characteristics of the sites you compete with in organic search results. Not only can you see what factors matter today, but the Time Machine functionality allows you to see how the characteristics of your competitors have changed over time.
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas. If the images on your site have large file sizes then they’re probably slowing down your page load speeds. This can be super frustrating for users and can lead to high bounce rates you definitely don’t want. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors). To use it, you provide a focus keyword and Rank Math gives it an SEO score.
As a competitor analysis tool, Ahrefs is much more useful than tools on this list that cater to content optimization and keyword research, and I think it gets a slight edge on Semrush here as well. Its Content Gap tool can show you a detailed comparison of keywords specific competitors are ranking for, as well as which SERP features they’re winning, like Google image packs. I also like the Link Intersect tool, which shows you which pages are linking to your competitors. With the ever-evolving search engines algorithms you need an efficient solution to keep your rankings safe. CognitiveSEO’s Site Audit tool helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking.
The term map interface is extremely interesting, giving a visual representation of the related keywords your competitors use. For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then CRM work load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions and heading ideas.
You can find keywords to target by making a list of competitors and plugging their domain into tools like Mangools, SE Ranking, or Uber Suggest. More creative ways include leveraging Reddit, making a list of your customer’s problems, looking at the searched queries on your website, and auditing Google Search Console. It’s built on top of Google’s autocomplete functionality to provide new insights. You simply input a keyword or phrase and the tool will produce a map of all the related keywords and phrases from the autocomplete. Mangools is a well-rounded SEO tool built by a small team in Slovakia. The product range includes a keyword finder, SERP checker, SERP watcher, link miner, and site profiler. In other words, everything you need to find ideas, audit your competitors, and track your performance.